Project #MakeShoppingMeaningful is a movement started by Euforia Singapore that is focused on engaging more Singaporeans to support and take part in social causes. In support of this movement, a number of celebrities, social media influencers, and retailers have kindly donated a collection of new and pre-loved items for sale. All sales proceeds will be donated to our Beneficiary Partners – Animal Lovers League & Down Syndrome Association (Singapore).


Euforia SG_Project MSM_Benjamin Toh

Benjamin Toh, widely known as Typicalben in the social media space, is an enthusiastic individual who particularly appreciates and enjoys all things to do with digital media. It all began when he started blogging and sharing his thoughts on this platform back in 2004. Little did he know, his blog begin to gain popularity since 2007, making him one of the top male bloggers in Singapore to date. With a loyal following that love his fun and relatable musings, he continues to share about his life on which currently focuses more on topics like fashion, travel and life experiences. He has worked with many reputable brands and is featured in both mainstream and digital media.