Project #MakeShoppingMeaningful is a movement started by Euforia Singapore that is focused on engaging more Singaporeans to support and take part in social causes. In support of this movement, a number of celebrities, social media influencers, and retailers have kindly donated a collection of new and pre-loved items for sale. All sales proceeds will be donated to our Beneficiary Partners – Animal Lovers League & Down Syndrome Association (Singapore).



13rushes was founded in 2013 with a mission to create exceptional synthetic brushes that are kind to the animals. We are located in Singapore, a sunny island in South East Asia.

As Singapore’s leading cosmetic brush brand, we craft a fine selection of cruelty-free brushes at affordable prices.

We have changed and evolved through the years, but our passion has always remained the same.

We continue to craft all our brushes by hand and in small batches to bring you the best possible application experience. Through innovation, 13rushes sets out to prove that animal-friendly products can outperform natural hair brushes in both cost and performance.