About Perfume

Created in honor of the House’s iconic print, Gucci Flora 1966 celebrates the birth of a legend. Refined and captivating, the perfume evokes the scent of beauty itself. A sheer floral fragrance grounded by a woody base, Gucci Flora 1966 projects elegance, sensuality and charisma. Bergamot and bourbon pepper combine in a bright, spicy top note, which give way to an opulent peony and rose heart, finished off with warm patchouli and musk. With its sleek, elongated lines and opaque black lacquer finish, the Gucci Flora 1966 flacon is a refined update of the original Flora by Gucci bottle. Discreet gold detailing adds to the feeling of understated luxury, echoed by the opulent silk and velvet packaging.

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It all began in 2008 when our founder, Robin Lim, was looking for a niche perfume locally but to his surprise, he wasn’t able to find it in such a globalised city. Many perfume brands were actually not available in Southeast Asia despite the huge demand in the region. Being a perfume enthusiast, Robin discovered the need and decided to bridge the gap.

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