About Perfume

Beauty is a fragrance representing woman in her 40es, her beauty, maturity and self-esteem. Composition of Beauty was inspired by gracious curves and beauty of calla lily. Beauty depicts internal beauty of a woman, her strength and spirit. The fragrance was created by Sophie Labbe, of such notes as ambrette seed in a top, jasmine in a heart and cedar-base.




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It all began in 2008 when our founder, Robin Lim, was looking for a niche perfume locally but to his surprise, he wasn’t able to find it in such a globalised city. Many perfume brands were actually not available in Southeast Asia despite the huge demand in the region. Being a perfume enthusiast, Robin discovered the need and decided to bridge the gap.

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