Officially launched on 23 March 1997, the logo is in the form of a flying kite incorporating the initials of the Association where:
- D signifies infancy and childhood (hence lower case D)
- S forms the tail or ‘rudder’, for steering and stabilizing
- A (in the form on an arrow head) signifies dynamism and growth
The flying motion of the kite depicts the objectives of the Association and the hopes, aspirations and ability of a person with Down Syndrome – not to stagnate but to be able to soar to greater heights and be visible.
This will thus create public awareness of Down Syndrome and hopefully, society (synonymous with a strong continuous gust of wind) will accept, include and steer them in the right direction. The turquoise colour projects a friendly and approachable image to families, service providers and professionals.