WISE Enterprise Pte Ltd is a social enterprise set up to enable lives of the socially disadvantaged by creating job opportunities for people with physical or medical conditions. Under the Brand “FLAX by WISE”, they design and produce fashion bags made of eco-friendly, top quality leather.  Their bags are designed by creative youth with muscular dystrophy from the Muscular Dystrophy Association (Singapore).  Their founders have kindly agreed to an exclusive interview with us, and given us an insight to their social mission and the causes that they believe in. As a fellow social enterprise, we are very happy and proud of the work that WISE Enterprise has done for the socially disadvantaged.

Q: Can you tell us a little bit about WISE Enterprise?

WISE Enterprise is a social enterprise set up by a group of social entrepreneurs who believe in being well and doing good. WISE Enterprise aims to enable the lives of the socially disadvantaged by creating job opportunities for people with physical or medical conditions who find it difficult to secure stable employment.

WISE Enterprise hopes to change the retail landscape, to have an inclusive fashion retail environment where people with physical disabilities are empowered to work in the area of design and sales. Our leather bags are proudly designed in Singapore and we are proud to be a Singapore-based social enterprise.

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WISE Enterprise also seeks to provide a platform for our designers, from the Muscular Dystrophy Association (Singapore), who possess immense creative talent but has no appropriate avenue to develop it due to their disability.

Q: Can you tell us how WISE Enterprise started.

WISE Enterprise started as an idea in 2014; to have an inclusive work environment, and to empower the socially disadvantaged through job creation. WISE Enterprise wanted to create a company where we can provide skills and training to our staff for sustainable employment, and encourage self-reliance and empowerment in their lives.

Q: Was this something all of you always wanted to do, or was it something that just happened naturally?

It has always been our passion to help improve the lives of the socially disadvantaged. One way which is sustainable in the long-term is through job creation for them to gain financial independence. A lot of hard work was put into conceptualizing and the execution of the idea. Of course, along the way, we met many like-minded individuals who also helped us and provided the opportunities.

Q: How would you describe your brand & your products?

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Flax is the brand of bags sold under WISE Enterprise. The Flax brand – “I feel your kindness” is created and crafted into a symbolic representation. Every bag fromWISE Enterprise is accompanied with a pendant with the “Flax” emblem.WISE Enterprise offers quality premium leather bags which are unique, practical and functional in nature.

Q: What is unique about your business that differentiates you from this very competitive industry?

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WISE Enterprise integrates our fashion business to engage the socially disadvantaged in 3 areas: Bags Design; Sales; and Delivery.

When customers buy our bags, they are directly involved in creating social impact, supporting employment for the 3 groups.

Bags Design

Bags are designed in collaboration with creative youth with muscular dystrophy from the Muscular Dystrophy Association (Singapore).


Our bags are retailed in our showroom at AZ@Paya Lebar, where customers are served by our Fashion Consultants, who are persons with disabilities and medical conditions.


WISE Enterprise works with our logistics partner, The New Charis Mission, to provide delivery of bags to customers who make purchases online, as well as supporting WISE Enterprise logistically for roadshows and event set ups. The New Charis Mission is a non-profit charity organisation that consists of individuals who were ex-offenders given a second chance.

Q: What is your ultimate goal or dream for WISE Enterprise?

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WISE Enterprise’s vision is to have a global fashion brand presence, with a strong social inclusion for people with disabilities. Our vision is to feature our designers from the Muscular Dystrophy Association (Singapore) on the global design stage, to have their designs internationally recognised.

Q: Euforia Singapore is a social enterprise with a mission to help Non-Profit Organisations and their members. Is Corporate Social Responsibility (CSR) part of your plans for your brand?

Yes, WISE Enterprise is always on the lookout for opportunities to create a positive impact on the society.  We engage companies to educate them on the needs of the socially disadvantaged for financial independence. As a social enterprise, we seek direct social impact to the socially disadvantaged,

Q: Any final words for our readers?

Come support WISE Enterprise to help us enable the lives of the socially disadvantaged!

Our Designers hope that more people will pay attention to the bags designed by them. They hope to make an impact in society through the acceptance of the bags that they designed, and also hope that they will inspire more people with special needs to pick up design.

Together, we can Create an Inclusive Society.

To check out WISE Enterprise‘s products, please click here: http://myeuforia.com.sg/vendor/wise-enterprise/

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