Shiflee was founded by a team of women passionate about fashion and years of experience in the industry. At Shiflee, they believe in offering the latest trends from across the globe. The styles are then recreated to be made in the best quality but at affordable prices. Garments are manufactured by Shiflee using the best quality fabric for each style. Each garment is paid special attention to ensure high quality.
We are delighted to be able to speak to Chandan Lakhanpal, founder of Shiflee, someone who is very passionate about fashion and the products that they produce. Read on to learn more about Chandan and Shiflee’s journey.
Q: Can you tell us a little bit about yourself?
A fashion, animal & nature lover & travel enthusiast, I generally find myself lost in little things appreciating them. Fashion has been a huge part of my life for as long as I can remember. With this kind of passion it was only natural for me to do something directly related with my undying interest.
Q: Can you tell us how Shiflee started?
I started Shiflee after many years of having a passion that just won’t rest and kept on urging me to create something that would give a outlet to my style sense and creativity. After that it was a matter of good timing with my business partner, who is also my lovely sister-in-law, who happens to have a decade of experience designing for various European high street brands. We teamed up and created a fashion line which is modern, feminine, affordable, and yet of a high quality.
Q: Did you always want to do this, or was it something that happened naturally?
Absolutely yes. I wanted to do something in fashion that would give me liberty to define style.
Q: How would you describe your brand & your products?
The word Shiflee comes from an intricate embroidered fabric which is feminine and luxurious. It describes our brand perfectly as we are about offering stylish & feminine clothes to women.
Q: What is unique about your business that differentiates you from this very competitive industry?
We create limited number of pieces to keep the exclusivity of a design each of which is stitched.
Q: What is your ultimate goal or dream for Shiflee?
We want to be recognized as a brand of choice for women looking for exclusive feminine clothing and we also want to offer clothing for children very soon.
Q: Euforia Singapore is a social enterprise with a mission to help Non-Profit Organisations and their members. Is Corporate Social Responsibility (CSR) part of your plans for your brand?
We are total animal lovers and one of the reasons we decided to partner with Euforia Singapore was for their association with Animal Lovers’ League, who are their beneficiary partner. We are always happy and honoured to be able to volunteer for the cause.
To check out Shiflee products, please click here: http://myeuforia.com.sg/vendor/shiflee/