Simple in design and minimal in hues and prints, the pieces from Salient Label are simplistic and understated. The brand aims to produce quality clothes that are realistic and versatile in design, affordable yet contemporary.

We love the fact that their clothes are designed in-house, and their founder Lim Yichin certainly has a lot of talent in this area! Check out this interview, where Yichin shares with us exclusively about how Salient Label got started, and the ideas behind their clothing designs.

Q: Can you tell us a little bit about yourself?

I’ve completed my Diploma in Apparel Design and Merchandising from Temasek Polytechnic. I’m now an undergraduate doing a Degree in Economics and Marketing.

Q: Can you tell us how Salient Label started?

Salient Label_Interview 1

The brand started with sourced edgy pieces from South Korea and China and was initially a source of fast income for education fees. But many local stores sold similar stuff, so it wasn’t feasible to continue using this method of sourcing. Competing with other popular brands in the market was certainly a disadvantage for us, so we had to change our strategy. We’ve now turned to designing in-house instead.

Q: Did you always want to do this, or was it something that happened naturally?

I knew I wanted to do something fashion-related as it was my interest since young. 

Q: How would you describe your brand & your products?

Salient Label_Interview 2

Salient Label is a brand that focuses on simple designs, and the colours used are typically kept to a minimum. Our main aim is producing quality apparel which are both realistic and versatile in design, while keeping them affordable yet contemporary. It’s also largely catered to a market that requires clothing suited for warmer weather, like in Singapore.

Q: What is unique about your business that differentiates you from this very competitive industry?

Salient Label_Interview 3

Apart from my love for asymmetric cuts, I have launched a self-illustrated print and will continue to create unique prints, so you can look forward to unique pieces that cannot be found elsewhereWe always welcome feedback! We’ll listen to what the market has to say and see what we can do to fulfil their needs on our end. And although Salient Label is pretty minimalist, we still try to incorporate the trendiest details from each season to our basic designs. 

Q: What is your ultimate goal or dream for Salient Label?

Definitely to be more known in the Singapore market for now. We’re in the midst of discussion for a pop-up store in London with a multi-label retailer and we’re excited for that!

Q: Euforia Singapore is a social enterprise with a mission to help Non-Profit Organisations and their members. Is Corporate Social Responsibility (CSR) part of your plans for your brand?

Fashion CSR should be consistent for brands – I believe everyone should be treated fairly (fair pay, conducive work environment). As we’ve just started out in late 2015, we have yet to give back to society.

However, we believe that there should be a chance for everyone to improve in life and helping members in need will be a source of motivation for us. 

Thus, working with Euforia Singapore will help us in supporting non-profit organisations and their members.

Q: Any final words for our readers?

If you want to see our products in real life, you can check out our products at various stockists in Singapore. 🙂

To check out Salient Label products, please click here: http://myeuforia.com.sg/vendor/salient-label/

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