Deyn Studios was formed by 2 friends who have a passion for shopping. Read on as we bring you an exclusive interview with Jolyn Tan, founder of Deyn Studios, as she shares their hopes and dreams for the brand.

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Q: Can you tell us a little bit about yourself?

We are 2 young ladies who are madly passionate for fashion and shopping!

Q: Can you tell us how Deyn Studios started.

Deyn Studios was formed by 2 friends who really loved shopping! We both had many ideas on how clothes should be designed, and how they can be mixed and matched. We are always awed when choosing suitable clothes for your body shape, as it actually accentuates your assets and hides the flaws. It also makes a huge difference on how people perceive you. We wanted to help people to achieve individuality and Oomph in their dressing.

Q: Did you always want to do this, or was it something that just happened naturally?

I guess it sort of happened naturally. For us, it never crossed our minds. We just really enjoy shopping, till one day we come to a point that we couldn’t actually find any clothes that we liked. That’s when we came out with so many ideas of ‘fixing’ our old clothes into something new. That’s when the whole idea of starting Deyn Studios came about.

Q: What is unique about your business that differentiates you from this very competitive industry?

Currently, we don’t design our own apparel; we bring in apparels that are of good quality, affordable, and versatile. We understand that the young crowd doesn’t have a big budget, thus we aim to bring in pieces that are easy to match, and can be worn for various occasions.

Q: What is your ultimate goal or dream for Deyn Studios?

The ultimate goal is to have our own design team, designing apparel that every lady aims to have, no matter what body shape they have, and to have confidence wearing our apparel to fight the world.

Q: Euforia Singapore is a social enterprise with a mission to help Non-Profit Organisations and their members. Is Corporate Social Responsibility (CSR) part of your plans for your brand?

Definitely! We believe that women should be empowered with knowledge to make the right decisions for their loved ones. We want to reach out to those struggling financially in Singapore and those in poor, developing countries, to have basic education to improve their lives.

To check out Deyn Studio’s products, please click here:

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