Interview With Founder of Shiflee: Chandan Lakhanpal

Shiflee was founded by a team of women passionate about fashion and years of experience in the industry. At Shiflee, they believe in offering the latest trends from across the globe. The styles are then recreated to be made in the best quality but at affordable prices. Garments are manufactured by Shiflee using the best quality fabric for each style. Each garment is paid special attention to ensure high quality. We are delighted to be able to speak to Chandan Lakhanpal, founder of Shiflee, someone who is very passionate about fashion and the products that they produce. Read on to learn more about Chandan and Shiflee's journey. Q: Can you tell us a little bit about yourself? A fashion, animal & nature lover & travel enthusiast, I generally find myself lost in little things appreciating them. Fashion has been a huge part of my life...

Interview With The Founders of WISE Enterprise

WISE Enterprise Pte Ltd is a social enterprise set up to enable lives of the socially disadvantaged by creating job opportunities for people with physical or medical conditions. Under the Brand "FLAX by WISE", they design and produce fashion bags made of eco-friendly, top quality leather.  Their bags are designed by creative youth with muscular dystrophy from the Muscular Dystrophy Association (Singapore).  Their founders have kindly agreed to an exclusive interview with us, and given us an insight to their social mission and the causes that they believe in. As a fellow social enterprise, we are very happy and proud of the work that WISE Enterprise has done for the socially disadvantaged. Q: Can you tell us a little bit about WISE Enterprise? WISE Enterprise is a social enterprise set up by a group of social entrepreneurs who believe in...

Interview With Founder of Simply Allegra Kids: Felicia Chua

Simply Allegra was founded by two sisters in 2005, and introduced Simply Allegra Kids later on to provide classic and fun children garments, as well as accessories, hampers and many other items. We are delighted that Simply Allegra Kids are listed on our platform, MyEuforia.com.sg, as we love their products and designs. Felicia Chua, one of the founders of Simply Allegra Kids, has kindly shared with us more about this wonderful brand, and do read on to learn more about her, and their products. Q: Can you tell us a little bit about yourself? I have always dream of being a fashion designer with my own runway show. This is one of the steps I have been taking towards fulfilling that dream in the past 3-4 years. Q: Can you tell us how Simply Allegra Kids started. Purveyor and creator of beautiful handicraft, SimplyAllegraKids.com is a...

Interview With Founder of Salient Label: Lim Yichin

Simple in design and minimal in hues and prints, the pieces from Salient Label are simplistic and understated. The brand aims to produce quality clothes that are realistic and versatile in design, affordable yet contemporary. We love the fact that their clothes are designed in-house, and their founder Lim Yichin certainly has a lot of talent in this area! Check out this interview, where Yichin shares with us exclusively about how Salient Label got started, and the ideas behind their clothing designs. Q: Can you tell us a little bit about yourself? I've completed my Diploma in Apparel Design and Merchandising from Temasek Polytechnic. I'm now an undergraduate doing a Degree in Economics and Marketing. Q: Can you tell us how Salient Label started? The brand started with sourced edgy pieces from South Korea and China and was initially a...

Interview With Founder of iCM Photography: Huang Xiaode

iCm is an abbreviation for Instax Capturing Moment. Every moment captured with an instax camera is unique and real, without being altered or edited. Memories are captured forever and are made real, instantly. Huang Xiaode is the founder of iCM Photography, and he has exclusively shared with us the story behind his brand. We certainly agree with his philosophy that memories are better kept on a physical Instax photo, rather than hidden somewhere in our computers or phones. Read on to find out more about Xiaode and iCM Photography! Q: Can you tell us a little bit about yourself? I am a hobbyist photographer. I believe that every photo tells a story. Be it big or small story. Q: Can you tell us how iCM Photography started? iCm Photography started by renting instax/polaroid cameras to people. We see that most people are using digital cameras...

Interview With Founder of Geonbae: Sophie Sea

Geonbae is the supplier of the largest variety of Korean wines in Singapore. They supply to many local Korean restaurants and supermarkets, and have a large following of customers on their online site. We are delighted to be able to offer their products on our platform, and here is an exclusive interview with Geonbae's founder, Sophie Sea. Hope you find her journey to the world of Korean wines as fascinating as it was to us! Q: Can you tell us a little bit about yourself, and how Geonbae started. Hi, I'm Sophie and I'm passionate about Korean wine, especially makgeolli (Korea rice wine). I first tried makgeolli in a Korean restaurant in 2010 and I fell in love with it. It was light, sweet and refreshing. It was yummy :) I was never a fan of alcoholic drinks as the taste was too strong/bitter for me. But makgeolli changed my perception...

Interview With Founder of Deyn Studios: Jolyn Tan

Deyn Studios was formed by 2 friends who have a passion for shopping. Read on as we bring you an exclusive interview with Jolyn Tan, founder of Deyn Studios, as she shares their hopes and dreams for the brand. Q: Can you tell us a little bit about yourself? We are 2 young ladies who are madly passionate for fashion and shopping! Q: Can you tell us how Deyn Studios started. Deyn Studios was formed by 2 friends who really loved shopping! We both had many ideas on how clothes should be designed, and how they can be mixed and matched. We are always awed when choosing suitable clothes for your body shape, as it actually accentuates your assets and hides the flaws. It also makes a huge difference on how people perceive you. We wanted to help people to achieve individuality and Oomph in their dressing. Q: Did you always want to do this, or was...

Interview With Founder of 72Smalldive: Soh Sze Tiong

72 Smalldive is Singapore’s pioneer slow-accessory label that was established in 2007.  The label has steadily grown a following of customers who aspire to a culturally and socially discerning lifestyle. Its unique holistic approach in design and product development has led to features on international publications such as Monocle, British GQ, Vogue, and Vanity Fair Italia and as well as various international design awards. We are delighted to bring you a special interview with Sze Tiong, founder of 72 Smalldive. Learn more about their journey, and what makes their brand special and different from other accessory brands in Singapore. Q: Can you tell us a little bit about yourself? I was a strategy consultant in the banking sector, dealing in areas of loan operations, P&L performance, etc. I also have a past time and interest in...

Interview With Founder of Plain Supplies: Poh Shen

PLAIN SUPPLIES is a local independent label with a range of uniquely designed and meticulously manufactured accessories. We are happy to welcome their founder, Poh Shen, who has kindly shared with us more about PLAIN SUPPLIES and their products. Q: Can you tell us a little bit about yourself? Founded in 2014, PLAIN SUPPLIES is a local independent label that was established to present goods premium accessories & goods that is made for everyone. Our accessories are uniquely designed and meticulously manufactured with only the finest materials to assure superior quality and durability. We are also spirited to curate an array of fine goods that will find its place in everyone’s collection of accessories that is versatile for everyday wear and fancy occasions. Q: Can you tell us how PLAIN SUPPLIES started. What began with an...

Interview With Founder of Pyzis: Mirai Ang

Founded in early 2014 with an aim to provide various cheap and trendy accessories to consumers, Pyzis has evolved from being a simple accessories shop to a full-fledged fashion site. Today, we bring you an exclusive interview with Mirai Ang, founder of Pyzis, as she shares more about herself, Pyzis and their products. Q: Can you tell us a little bit about yourself? Hi! I'm a first year student studying business, and I really like thrift shopping and travelling, as well as expressing myself through visual art and poetry. You'll find that lots of the products that Pyzis offers are tied in to these interests, so you get cheap and beautiful items based on inspirations from all over the globe :)  Q: Can you tell us how Pyzis started. We started from a humble little accessories shop on Carousell, set up as a side hobby. Then, we sold both...

Interview With Animal Lovers League Founders: Cathy Strong & Mohan Div

Animal Lovers League (ALL) is an Official Beneficiary Partner of Euforia Singapore. During our meetings with their founders Cathy Strong and Mohan Div, they have shared many stories and experiences that really touched our hearts. These are two individuals who are very passionate about animals, and they have our utmost respect for their dedication to the work they have been doing at their shelter. We bring you an interview with the both of them, that will hopefully give you a better understanding of them as individuals, why they have a passion for animals, as well as the work they do at ALL. Cathy Strong, Founder of Animal Lovers League Q: Can you tell us more about yourself, for e.g. What were you doing before you started Animal Lovers League (ALL)? Cathy:  I was a homemaker, after having lived in Hong Kong for two years.  My late...

Interview With Euforia Singapore Founder & Managing Director: Melvin Ho

Euforia Singapore is the brainchild of Melvin Ho, our Founder & Managing Director. Together with his partners, they have worked over the past 1.5 years to prepare for Euforia Singapore's beta launch, which is scheduled for 24th June 2016. You can now read more about Melvin, as he shares about himself, his desire to help the social sector, as well as how he hopes to change the way we shop online. Q: Can you tell us more about yourself, and what you were doing before you started Euforia Singapore? I graduated with a Bachelors' Degree in Commerce, majoring in Marketing and Economics, from Curtin University in Western Australia. After returning to Singapore upon graduation, I embarked on a career in marketing & branding consultancy. Despite enjoying the many different experiences that my career had provided me up to then, I was...